Conference session – Power Moves: Four top agents on festival strategy

Venue:

Novotel London Bridge

September 11, 2025

10:00

-

11:00

The opening session of Thursday’s IFF conference agenda is set to kick off the day in blockbuster style, with four top agents setting out the festival strategies employed by some of the world’s biggest artists.

Chaired by Kim Bloem (Mojo Concerts), the session will see Alex Bruford (ATC Live), Martje Kremers (Primary Talent), Chris Payne (WME) and Paul Wilson (CAA) discuss four recent case studies for artists they represent such as Olivia Rodrigo, Justice, Sam Fender and Fontaines DC.

IFF delegates will be able to contribute to the conversation on the role of festivals for established artists, with leading agents giving key insights into the thinking of artist teams.

SPEAKERS

Kim Bloem

MOJO Concerts

Alex Bruford

ATC Live

Chris Payne

WME

Martje Kremers

Primary Talent International

Paul Wilson

CAA

ARTISTS

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