Fever
Sana leads Fever’s business development for Northern Europe, driving the company’s expansion as the go-to tech partner in live entertainment.
Fever’s data-driven approach has reshaped demand generation in the industry. Recently, the company acquired DICE, further reinforcing its commitment to the music ecosystem, strengthening its role in supporting independent venues, festivals, and promoters. Together, Fever and DICE are scaling ticketing, marketing, and demand generation capabilities—empowering music creators to reach wider audiences and compete in a crowded market.
Sana, formerly a strategy consultant at BCG and a senior leader at Wayfair and Rocket Internet, was shortlisted for Adweek Europe’s Future is Female Awards in 2023, recognizing her leadership in shaping the future of live experiences.
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