Where the world’s leading music festivals and booking agencies meet.
On 7–9 September 2026, the most influential names in the global festival industry converged on the capital for three days that will shape the sound of summers to come.
IFF LDN brings together an exclusive invite-only list of 1,000 booking agents and festival professionals during the key late-Summer booking period. Registration for 2027 will open in the spring.
1,000 ATTENDEES |
700+ FESTIVALS |
40+ MARKETS |
35+ SPEAKERS |
25+ EMERGING ARTISTS |
WATCH THE 2026 HIGHLIGHTS
Markus Hetzenegger
NYBA
Markus Hetzenegger is founder and CEO of NYBA, the Revenue OS for live entertainment: an AI-powered platform that helps promoters, festivals and venues sell more tickets.
Since founding the company in 2015, he has built NYBA into the DACH market leader for ticketing performance marketing, driving over 75 million tickets sold across more than 1,200 events per year and EUR 3.3 billion in client revenue.
Through the NYBA Portal and proprietary AI that optimizes full-funnel campaigns in real time, NYBA powers ticket sales for promoters, festivals, and venues worldwide, with clients including Live Nation, Cirque du Soleil, Formula 1 and BBC Earth Campaigns average a 9.6x return on ad spend across all clients, with award-winning cases such as a 130x ROAS TikTok campaign for Blue Man Group.
Working across Europe, the US, and the Middle East in partnership with Meta, TikTok, Google, and Reddit, Hetzenegger and his team equip the live entertainment industry with the data and technology to turn audience intelligence into predictable revenue.
IFF LDN 2026 Venue Host
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