WORKSHOP: Beyond the Headliner: How AI Turns Your Line-up into Ticket Sales
The Forge
Tue, Sep 8 | 11:15 - 12:00
About
Headliners get more expensive every year, but the biggest untapped growth lever is the rest of the line-up. In this innovative workshop, live event discovery and marketing platform Bandsintown will show how AI-powered discovery helps festivals unlock the full value of every artist on the bill and turn casual listeners into engaged fans. Digital ticketing and marketing specialist NYBA will then unpack how to convert that attention into real ticket sales, using AI across creative, campaigns and audience targeting. An invaluable, practical 45 minutes for festival teams who want growth beyond the headliner.
Fabrice Sergent
Markus Hetzenegger
IFF LDN 2026 Venue Host
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