Primary & Runway Showcase Lineups Announced

August 6, 2025

This year’s Agency Showcases will see some of the hottest up-and-coming artists taking to the stage at IFF.

Taking place between 16:15-17:50 in Omeara on Wednesday 10 September, Primary Talent International’s line-up features YES AND MAYBE, a Scottish-French duo that blend instinct and precision to craft music that feels both familiar and unpredictable.

Born in North West London, Natanya has always considered music her second language. She supported Destin Conrad on his EU/UK tour in 2024, Flo at Somerset House in July and is going on tour with Mereba this Autumn.

Primary Talent International Showcase

Brògeal feature the rambunctious Celtic folk of The Pogues, the storytelling charm of The View, the lush pop harmonies of Teenage Fanclub, the jangly delicacy of the Smiths, the yearning of a classic Oasis B-side and a Scottish brogue as defiant as the Proclaimers.

Monster Florence is a trailblazing six-piece behind Borstal, Deck Of Cards & 26 Ghosts and have spent the last decade defying genres with their blend of rap, grime, punk, indie, psychedelic rock and more. Monster Florence comprises vocalists Dream Mclean, Wallace Rice & Alex Osiris, joined by musicians Tom Donovan, Cameron Morrell & Jonny Poole.

For more details about the Primary Talent International showcase click here.

Runway Artists Showcase

Kicking off the agency showcases on Thursday 11 September at 13:15, Runway are presenting Oh My God! It’s The Church for IFF delegates. Fronted by insane Pastor: The Right Reverend Michael Alabama Jackson, he and his wild collective combine to create a fresh live act which has taken the UK by storm, widely tipped to be the next breakthrough alternative artist.

First Time Flyers was formed when 4 best friends decided to combine their experience of standing ovations at the Grand Ole Opry, the Ryman Auditorium, a wealth of West End theatres. Featuring Vicki Manser, Jake Morrell, Poppy Fardell & Tim Prottey-Jones, they have an undeniable ear for feel-good melodies, wrapped in the warmth of four-part harmony.

For more details on the Runway Artists showcase click here.