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This year’s showcases brings some of the industry’s hottest up and coming talent to the IFF stages.
Taking over Omeara on Thursday 11 September between 16:15-17:50, ATC Live is showcasing some of its best emerging talent.Having first appeared on the live circuit at the tail-end of 2023, The Itch’s pairing of undulating dancefloor fillers and disenchanted pop songwriting has quickly seen their name passed from one gig goer to another.
Westside Cowboy sound new but seem to come from an old place. Surrounded by 1978 Fender Twin Reverbs, well-thumbed Wem catalogues, a four-track recorder and spools of cassette tape, the Manchester four-piece are made up of Aoife Anson O’Connell, James (Jimmy) Bradbury, Paddy Murphy and Reuben Haycocks.
Native James is an alternative-rap artist from Ipswich, UK, who transcends genre boundaries, melding hip-hop, grime, punk, rock, metal, and garage into a unique sound that is distinct as it is magnetic.
LA six-piece The Sophs bring brutal honesty, wild genre shifts, and frontman Ethan Ramon’s chameleonic voice to Rough Trade. From pop-punk to funk to talk-sung theatrics, their fearless sound defies expectations — and always sounds incredible.
For more details about the ATC Live showcase click here.
Our showcase announcements wrap up with the agency that kicks things off in 2026. ITB is taking over Omeara on Wednesday 10 September, between 13:30-14:40 with a trio of festival-ready acts.
Harry Strange is a queer London-based alternative artist whose emotive songwriting and magnetic live presence have earned him over 4 million streams and sold-out shows across London.
Eaves Wilder began songwriting around the age of eight, harnessing an early obsession with ‘60s Motown records, The Beatles and the left-field pop of Lily Allen. Now, her signature sweet vocals and intelligent, deceptively cutting lyrics shine.
Everyone Says Hi is a super(ish) group, featuring Nick Hodgson from Kaiser Chiefs, Pete Denton from The Kooks, Ben Gordon from The Dead 60s, Glenn Moule from Howling Bells, and Tom in a next-level unit.
For more details on the ITB showcase click here.
