Johanna Beckman is a partner at Rush Ent, an independent Swedish music company working across artist development, live music, festivals and cultural projects. Rush works with leading Swedish artists including Håkan Hellström, Robyn, Fever Ray, Olof Dreijer and Victor Leksell, alongside emerging talent such as Valter Nilsson and BIJI. The company have since the start in December 2024 promoted shows with  international artists in Sweden, including Keinemusik, The Neighbourhood, Massive Attack, YUNGBLUD and Benson Boone, and many more

Beckman is a key creative force behind Rosendal Garden Party, Rush’s 15,000-capacity-per-day Stockholm festival, where she oversees programming, booking and artistic direction. Since its launch, Rosendal has hosted artists including Tyler, The Creator, Grace Jones, Florence + The Machine, Aphex Twin, RAYE, David Byrne and Kaytranada.

In the Rush festival portifolio is also Natura, an intimate 1,000-capacity festival on the island of Furillen, Gotland, built around the relationship between music, outerworldy scenery, art and food experiences. Developing new festival concepts and exploring the future of festivals is  a central part of Johannas role at Rush.

With more than 20 years in the Swedish music industry, Beckman previously worked as Senior Creative Curator & Promoter at FKP Scorpio Sweden, held key roles at Trädgården / Under Bron, and was a central figure behind Gagnef Festival as well as working as a manager. Her work is defined by a broad musical outlook, long-term artist relationships and a curiosity for new formats and possibilities in live music.