The IFF Keynote: Alex Hardee


Thursday at IFF starts with a session that could well go down in conference history… Alex Hardee’s first ever keynote interview. The Coda Agency co-founder and partner boasts over 25 years in the business and a roster that includes Bastille, Liam Gallagher, London Grammar, Missy Elliott, Rag ’n’ Bone Man, Sia and Tom Odell. And with a family background in comedy (he was recently described by Music Week as “the business’s funniest man”), Alex is never short of an opinion.

An individual who on the one hand has played a pivotal role in growing Coda to a team of over 75, and on the other once dived in the cesspits of Glastonbury for a bet, we’re not quite sure where this year’s IFF Keynote will end up. But it’s sure to be a fascinating 60-minutes as veteran manager Paul Crockford asks the questions.

Space in the room is limited, so early arrival for this session is recommended.

Host details…

Paul Crockford, PCM Management (UK)
Born in Catford, Paul, went to Southampton University in 1976 to study environmental economics. In his first year he became the youngest ever social secretary in the history of the National Union of Students. During the early part of his career he was promoting around 650 concerts a year, and was the largest independent concert promoter in the UK with acts including Dire Straits, Genesis, The Police, Eric Clapton, The Cure and Echo and Bunnymen and promoted every live show in the UK that The Smiths ever performed.

He simultaneously developed a management roster which included Teardrop Explodes, Tears for Fears, and Level 42. Since 1986, he has been the promoter on behalf of the Prince of Wales’ Prince’s Trust. In 1987, he started Crockford Management with clients Level 42, The Blow Monkeys, The Blessing, and Brendan Croker, and in 1990 added The 60FT Dolls, Pete Wylie, 4 of Us, and Corduroy. Since 2000, Paul has managed Mark Knopfler/Dire Straits.

During his management career he has overseen major tours in every territory in the world and has also found time to be a consultant for Manchester United, RFU, and all the major record labels, as well as acting as management advisor for Mike Tyson and Tour Director for Nitro Circus, the world’s biggest action sports show.  Paul is currently managing Mark Knopfler, Danny Thompson, and The Australian Pink Floyd Show and is available for lunch most days.

Guest speakers include…

Alex Hardee, Coda Agency (UK)
Alex Hardee is a Partner/Agent at CODA Agency in London. He first started out in the comedy business booking acts such as Eddie Izzard, Frank Skinner and Steve Coogan before moving on to the music business in the 90’s. Alex’s first taste of success came when Roni Size won the Mercury Music Prize in 1997. Since co-founding CODA Agency in 2002, Alex has won the coveted prize of Agent of the Year numerous times at the Music Week, Live UK and Festival Awards, most recently at the 2018 Music Week Awards. He’s also been instrumental in steering CODA to win the UK Festival Awards Best Agency three times, in 2013, 2016 and 2017. His current roster includes a host of global stars such as Bastille, Sia, Liam Gallagher, London Grammar, Grace Jones, Clean Bandit, and Rag’n’Bone Man.

27 September

10:30 – 11:30

Room 1, Fest

Paul Crockford, PCM Management

Paul Crockford, PCM Management