The Curation Session


When it comes to signing or booking artists, who and what are the best sources of information? The festival business is increasingly moving from booking-by-gut to an information-driven process, and as this shift continues, what data is available and who are the key influencers?

Digital evangelist Sammy Andrews invites a progressive cast of speakers to discuss the platforms and services that matter to them. With the ‘art’ of curation a more informed process than ever, the session will also feature live polls (using to determine the most relevant platforms across the industry.

Host details…

Sammy Andrews has a long history at the forefront of the new music landscape and is considered as one of the music industry’s leading digital advisors and futurologists.

Andrews gained a 360 degree view of the music industry through her background as a concert promoter, artist manager and independent record label founder. She went on to head up digital departments at XIX and Cooking Vinyl Records before joining the board at Entertainment Intelligence but she is now CEO of Deviate Digital.

Deviate Digital provide an extensive array of services from high level digital strategies for blue chip companies, to artist and product campaigns, creative digital marketing, training, streaming strategies, media buying and data insights/analysis as well as an entire arm of the company dedicated purely to creative asset design and development.

The diversity of Deviate’s client base reflects this with household name artists, brands, promoters, ticketing companies, startups, labels, managers, distributors, trade organisations and publishers amongst them.

Guest speakers include…

Pau Cristòful, Primavera Festival (ES)
Pau Cristòful is a 25-year-old booking agent based in Barcelona who works for Primavera Sound, Nitsa and MUTEK. Despite being young, he has been organising shows of any kind since 10 years ago and also working as a music journalist.

His main aim has always been sharing the music he loves and discovering it to other people.

Maria May, CAA (UK)
Maria May’s roots in dance and electronic music run deep, with over 20 years under her belt representing DJs and producers including Frankie Knuckles, Paul Oakenfold, David Morales, Xpress 2, Soulwax/2manydjs and David Guetta.

May joined CAA in 2012 to lead the high-powered Hollywood talent titan’s expansion into dance music. The veteran agent currently sits on the board of advisors of the Association For Electronic Music (AFEM), a trade body created in 2013 that reads like a roll call of the industry’s behind the-scenes heavyweights. She is also on the Advisory Committee for the Frankie Knuckles Foundation and the EMA’s (Electronic Music Awards).

May and her expanding global team have developed her division into a crucial player, with their current roster including Roisin Murphy, Black Eyed Peas, David Guetta, The Chainsmokers, Nicky Romero, Robin Schulz, Oliver Heldens, Jonas Blue, Pretty Lights, Hercules and Love Affair, Lee Burridge, Paul Kalkbrenner and emerging artists like Hugel, Mashrou’Leila, Alle Farben, Monolink and Purple Disco Machine.

Maja Starcevic, EXIT Festival (RS)
The best in class Nuclear Physician but had a luck to change hobby into and basic love towards music into a primary business.

From early beginning Maja was involved in discovering new talents and in meanwhile became Main stage booker for several times crowned Best Major European Festival, EXIT Festival,

Since many years Maja is active in organising many other eminent festivals  all over Balkans, such as R:EVOL:UTION Festival (Romania),  DEV9T (Serbia), FESTIVAL 84 (Bosnia & Herzegovina), SEA STAR (Croatia),  SEA DANCE (Montenegro) and  EXIT Festival (Serbia)

Steve Thomassen, Toutpartout (BE)
Steven Thomassen is a European booking agent and promoter in Belgium and Holland for good music (Toutpartout agency). He is the promoter behind the Autumn Falls festival. An indoor festival in different venues all around Belgium running from October till December. Thomassen also worked for independent distribution company ‘Konkurrent’, working with Sub Pop, Matador, Rough Trade and many more.

27 September

11:45 - 12:45

Room 1, Fest

Sammy Andrews, Deviate Digital (UK)

Sammy Andrews, Deviate Digital (UK)