PANEL: Niche Work (If You Can Get It)
The explosion of European hip-hop, the unwavering popularity of metal, the standalone electronic music scene, and the proud, enduring traditions of jazz… when it comes to life outside the rock/pop bubble, it’s an expanding universe. So across promotion, marketing, audience development and business development, what lessons are there to learn?
IQ’s Jon Chapple invites a guest line-up of genre-specific festivals and specialist agents to tell tales from their respective scenes. How can both organisers and agents benefit from the growth in niche events, and what opportunities are there still to explore?
11:45 - 12:45
Jon Chapple, IQ Magazine (UK)