Meet the Festivals: Roll call 2018


With over 450 festivals represented at IFF, we could never profile them all, but this session introduces you to a handpicked selection of the six newer festivals you should know about. Each festival has 10 minutes to present their event in any weird and wonderful way that they see fit. Hostess with the mostess is Body & Soul’s Jenny Wren who’ll be keeping time, and conducting short Q&As after each presentation. If you’re looking for some of the freshest events in the festival world, this is 60-minutes you should most definitely set aside.

Host details…

Body&Soul is a core team of like-minded creative people who wanted to celebrate life in all shapes, colours & persuasions.

We run Body&Soul Festival an independent 3 day Music & Arts festival now entering its ninth year. Alongside this we produce Body&Soul @Electric picnic (a large village nestled in the heart of EP for over 13yrs now) and our newest rather exciting excursion, Solas @Latitude!

Jenny Wren is the music booker, the ever searching ear whom weaves the musical tapestry of our events.

Guest Speakers include…

Andrei Cojocariu, Electric Castle (RO)
Electric Castle is just what you think it is. And nothing like that! It’s a music festival made for the people. By a bunch of lads who thought they can do things differently.

Take a tiny village no one ever heard of.  With an old, full of history-and-probably-haunted-castle(not) and an empty field in the middle of plain hills in Transylvania with spectacular sights as far as the eye can see. Then add music. The booming type. Up & coming, experiential, alternative, subculture. Sprinkle some well known names and hot artists from all over the world. Don’t stop there. Think of every aspect. Bring delicious food vendors only. Seamlessly integrate all the sponsors activations.

Take music festival architecture through the roof while you build everything from scratch. Every year. Then start over, shake things up, change everything and keep the vibe alive. If you can do all of that over and over again, people will come. From 32,000 people over 3 days in 2013, this year we had 212,000 over 5 days at Electric Castle’s 6th.

How far can we take it? No one knows. But we’ll keep pushing the envelope.

Declan Forde, Neon Lights (SG)



Fred Olafsson, Secret Solstice (IS)
Fred Olafsson is the founder and main booker of Secret Solstice festival, a music and culture festival held in Reykjavik, Iceland that attracts 80,000 people over 4 days. Growing up surrounded by music and the music industry, the veteran promoter’s interest in rare and underground music started from a young age and he began his career in music working for a record label, record stores and radio channels. Originally from Iceland, he moved to London in the late 90s to experience the UK’s eclectic music scene firsthand. There he organised smaller exclusive events within the Dance music scene before expanding his projects internationally, working with world-renowned artists such as Cypress Hill and Soul Assassins in the early 2010’s, as well as collaborating with the clothing label DTA.

While based in LA, he owned a club in Hollywood called Bar Deluxe, hosting birthday parties and international launch events for clients including Xzibit, Rusko and Gumball 3000. During this time he also organised the stage takeover for Baseline Circus, working with ATG, an underground brand, at Glastonbury festival.

He returned to Iceland to found Secret Solstice in 2014. Currently entering its sixth year, the festival has brought an unique new musical and cultural experience to Iceland and the thousands of international visitors every year, hosting acts such as Radiohead, Foo Fighters, Wu-Tang Can, Stormzy, Chaka Khan, Clean Bandit, George Clinton and the Parliament Funkadelic, Die Antwoord, The Prodigy, Massive Attack and Ata Kak. A seasoned promoter, he focused primarily on London, Los Angeles and Iceland. He also consults for clients and festivals, attending over 20 different festivals in 8 countries.

Christoph Storbeck, Ypsigrock (IT)

Ypsigrock Festival (9-12 August) is a indie, electro and alternative-rock music festival in Sicily. From its first edition 1997, the festival developed from a local event to one of the most known in Italy and is making its name internationally, keeping its community run character ever since. A large part of the festival’s unique appeal comes from the stunning location in the picturesque Sicilian mountain town of Castelbuono, complete with its medieval castle, from which derives the town’s name, the authenticity, the people and the food. Renowned for its varied lineups, the festival has, in recent years, played host to the likes of Beach House, Moderat, Daughter, Mogwai, Crystal Castles, Savages, Primal Scream, Belle & Sebastian and has a general lucky hand for hosting Italian premiers, among others of Alt-J, Django Django, Jon Hopkins and Hinds.

2018’s lineup include The Jesus and Mary Chain, AURORA, Seun Kuti & Egypt 80, Shame, Algiers among others and enjoyed coverage in the likes of DIY, Drowned in Sound, Independent, Clash. On the agenda of the fully independent festival are accessibility and social sustainability for the upcoming years.

David Urban, Grape Festival (SK)
David Urban founded D Smack U Promotion agency 25 years ago. Since then it has become one of the leading agencies in Prague and the Czech Republic. In 1998 he organised a legendary dance festival at Prague Castle with The Orb as a headliner. He worked at Prague´s Roxy club from 1998 for about six years, succeeded in putting Roxy on the map of European touring circuit and than moved to Lucerna Music Bar.

During 25 years in business he has promoted a number of talents including Franz Ferdinand, Marilyn Manson, Parov Stelar, George Ezra, The xx, Pixies, QOTSA, Interpol, Hurts, Faithless and Underworld, among others. Apart from working in Lucerna Music Bar and venues in Prague ( Forum Karlin, Futurum, Café V lese etc.), around the Czech Republic and Bratislava in Slovakia he has been booking acts for Rock For Churchill or Rock

For People in the Czech Republic and for Grape Festival, the second biggest festival in Slovakia which he founded with his colleagues from Grape Agency in 2010. David Urban has been voted a Personality of the Year three times in sequence among music business professionals in the Czech Republic.

Maarten van Vugt, WOO HAH! (NL)
WOO HAH! entered it’s lustrum with a move to a massive new festival site welcoming over 32.500 visitors, making it one of the biggest hiphop festivals in Europe.

After it’s sold out 4th edition with acts like Travis Scott, Post Malone and Rae Sremmurd WOO HAH! won the Industry prize for best festival at the ‘IJzeren Podiumdieren’. The festival has grown from 15.000 visitors to 32.500 and made the move to a new festival site located in Hilvarenbeek (regio Tilburg).

The new festival site is located next to a Safari Park in a natural surrounding, allowing visitors to enjoy the best hiphop, R&B and electronic acts close to a lake, meadows and a beach. The festival site also allows for a campsite next to the festival site and the ability to stay in various accommodations like bungalows, log cabins and Safari tents in the wooded surroundings allowing to create the ultimate hiphop getaway. This year the festival welcomed over 60+ acts the likes of A$AP Rocky, J. Cole, Migos, Lil Pump, Ty Dolla $ign and Juice WRLD.

If you are attending IFF for the first time and would like to present your festival during this session, please email

26 September

10:00 - 11:00

Room 2, Fest

Jenny Wren, Body & Soul (IE)

Jenny Wren, Body & Soul (IE)