IFF 2018 Goes Live
After months of planning, details of the fourth edition of the International Festival Forum (IFF) are now live, with many of the world’s leading booking agencies and festival associations having signed up as partners.
With space at the invitation-only event strictly limited, all previous editions of the London meeting of booking agents and festivals have sold out weeks in advance.
“Each year IFF continues to add more and more value to the festival booking process,” says Brian Ahern of partner agency WME Entertainment. “Both the timing and attendance make for invaluable face-to-face interactions.”
Other agency partners on IFF 2018 include CAA, Coda, Primary Talent, X-ray Touring, United Talent Agency, ITB, ATC Live, MN2S, Pitch & Smith and OTM Touring, most of which will showcase a selection of their best future festival headliners.
“It’s great to finally be revealing details of IFF 2018,” says ILMC head Greg Parmley. “We expect over 450 festivals represented this year, and with a packed schedule of conference sessions, showcases and networking events, it’s already looking like our strongest edition yet.”
Speaking of the ongoing partnership between IFF and European festival organisation Yourope, general secretary Christof Huber says: “IFF continues to be a key event for the music festival business, which is focussed, relevant and an important date in the diary of all Yourope members.”
IFF takes place around Camden in north London at venues including Fest (formerly Proud Camden), Dingwalls, Camden Assembly and Lockside Camden. The morning conference sessions features a mixture of panels, workshops and the IFF Keynote, which last year welcomed Glastonbury’s Michael Eavis. The afternoon and evening is dedicated to agency showcases and networking.
April 18, 2018