Where the world’s leading music festivals and booking agencies meet.
On 7–9 September 2026, the most influential names in the global festival industry converged on the capital for three days that will shape the sound of summers to come.
IFF LDN brings together an exclusive invite-only list of 1,000 booking agents and festival professionals during the key late-Summer booking period. Registration for 2027 will open in the spring.
1,000 ATTENDEES |
700+ FESTIVALS |
40+ MARKETS |
35+ SPEAKERS |
25+ EMERGING ARTISTS |
WATCH THE 2026 HIGHLIGHTS
Sally Dunstone
Primary Talent International
Sally joined Primary Talent International in March 2021 bringing with her an impressive, talented, and diverse roster including Rina Sawayama, A. G. Cook, Kelly Lee Owens, Ela Minus and many more. Sally has worked with many of her clients from the beginning of their careers and has built their live careers from club to arena level and headlining stages at festivals around the globe. She prides herself on her varied roster and her ability to cater to the varying needs of her clients regardless of the genre of music. A strong champion of diversity, Sally focuses on representing artists from many different backgrounds and championing female artists and artists in the LGBTQI+ space. Before joining Primary, Sally spent six years at X-ray Touring. In 2020, she was nominated for the IQ New Boss Award, and she regularly speaks at industry events (including ILMC, ByLarm, and Eurosonic) and at universities and colleges about the live music industry and booking. In 2023 Sally was promoted to partner at Primary Talent International and is part of the management team at the company.
IFF LDN 2026 Venue Host
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