On Wednesday 9 September, Lucia Wade (ITB), Sally Dunstone (Primary Talent International), Claire Macleod (WME), and Bex Wedlake (One Fiinix Live) will take to the stage for Agency Business: The Pressure Cooker to discuss how the role of the modern agent is evolving, and the tools and systems helping them manage an ever-growing workload.

Chaired by Chloé Abrahams-Duperry (AXS), the session will explore what makes a festival pitch stand out, where communication most often breaks down, and how promoters and festival bookers can build stronger working relationships.